The Role of Short Films in Promoting Rural Entrepreneurship in Kaltungo Local Government Area, Gombe State
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Chapter One: Introduction
1.1 Background of the Study
Rural entrepreneurship plays a pivotal role in the development of local economies in Nigeria, particularly in regions with limited access to urban markets and services. Kaltungo Local Government Area in Gombe State, like many rural areas, faces challenges such as lack of infrastructure, limited access to capital, and a lack of awareness about modern business practices (Aliyu & Kabir, 2023). Despite these challenges, short films have emerged as a promising tool for promoting entrepreneurship, providing local entrepreneurs with platforms to learn about business development, innovation, and market strategies.
Short films, with their ability to deliver concise and impactful messages, can effectively communicate entrepreneurial ideas and encourage self-reliance in rural communities (Suleiman & Tunde, 2024). This study seeks to explore the role of short films in promoting entrepreneurship among youth and adults in Kaltungo, investigating whether these films can inspire individuals to start their own businesses, thereby contributing to rural economic development.
1.2 Statement of the Problem
Kaltungo, like many other rural areas, faces significant barriers to entrepreneurship, including limited exposure to best practices and insufficient entrepreneurial education. This study seeks to assess whether short films can serve as an effective tool in overcoming these barriers and driving entrepreneurial action in Kaltungo.
1.3 Objectives of the Study
- To explore how short films are used to promote entrepreneurship in Kaltungo.
- To evaluate the impact of short films on the entrepreneurial mindset and activities in Kaltungo.
- To assess the role of short films in enhancing business knowledge and skills in rural communities.
1.4 Research Questions
- How are short films utilized in promoting entrepreneurship in Kaltungo?
- What impact do short films have on the entrepreneurial behavior of residents in Kaltungo?
- To what extent do short films contribute to the development of business skills in Kaltungo?
1.5 Research Hypothesis
- Short films have a significant positive effect on promoting entrepreneurship in Kaltungo.
- Exposure to entrepreneurial messages in short films leads to increased entrepreneurial activity in Kaltungo.
- Short films enhance entrepreneurial knowledge and skills among the rural youth in Kaltungo.
1.6 Significance of the Study
The findings of this study will provide insights into the potential of short films as an educational tool for promoting rural entrepreneurship. The research will be beneficial to entrepreneurs, policymakers, and development agencies seeking to foster economic development in rural areas.
1.7 Scope and Limitations of the Study
The study will focus on short films produced or shown in Kaltungo Local Government Area, with particular emphasis on their influence on local entrepreneurship. Limitations include access to films and participants, as well as the time required to see measurable changes in entrepreneurial activity.
1.8 Operational Definition of Terms
- Short Films: Films of shorter duration (usually less than 40 minutes) that convey impactful messages, often used for education, entertainment, or advocacy.
- Rural Entrepreneurship: The process of starting and running businesses in rural areas, typically small-scale and focused on local needs.
- Kaltungo: A Local Government Area in Gombe State, Nigeria, with a predominantly rural population.
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